Mar 31, 2022
In Business Forum
It is essential to clean your database regularly. After each email campaign you must remove all those who have unsubscribed and look at how the responses to the email may allow you to further segment your list. For example, all those that clicked on a particular link Email Database can be grouped for future specific email content. If you have undelivered emails, make a phone call. Find out what the new person's email address is and find out where the previous person has Email Database gone so that you can get back in touch. Every name is valuable, particularly in Business to Business (B2B) markets, where there may be a limited number of potential customers. You could have a message in your email asking recipients to let you know if they want to change the email address that is used to receive this newsletter to try and Email Database avoid losing people. 2. Plan Have a plan for your email marketing. • What are your Email Database objectives? These could range from repeat sales and up selling/cross selling to recommendations for new sales and new customer acquisition. • What type of messages will you send? Email content can include some or all of the following: valuable useful content (how to guides), sales messages, surveys, invites to events, newsflashes. • How often? Once or twice a month is common, once a quarter Email Database will not be enough to achieve the goal of building a relationship and keeping your brand in the reader's mind. How often will you have something valuable to say? Frequency can be adapted based Email Database upon buying habits, seasonality and on the responses received and customer segments' preferences. Remember to act promptly after first receiving a contact's details. If you do not communicate with them for several months after they sign up they may not open your email, unsubscribe or worse report you as spam.