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What is email Validation or Scrubbing? There are special email list basically 2 main steps to truly cleaning your email lists. The First is email Validation or Scrubbing (or sometimes cleaning? There are many names for it) but essentially what you do here is remove as special email list much KNOWN crap as possible. Verification is much costlier part of your overall data hygiene process, so email validation removes as much as possible before you need to verify, which saves you time special email list and money. I'll get into verification in my next posting.
When I say 'Known' crap I mean your suppression special email list list (this is a list of known dead emails, spam traps, honey pots, complainers etc.) and you basically 'scrub' your list against the suppression list and remove any of the bad emails you have on your list. special email list There are many steps in email validation (removing) your list of harmful bad emails that you DO NOT want to mail to! Note: Some people might want to email to these address as they are contacting B2B special email list and these emails address might be who they want contact, but typically you don't want to mail to this data.
Key Words & Profane - removing an email address special email list with specific words like: spam, www, shit, admin etc. However note, that this removes any part of the email address so if you had an email address like spam at domain.com, it would removed but if you special email list also had email like joelovespam at hotmail.com, then this email validation too would be removed. So be careful l with this filter if you're using it. Bad Domains - like it says, there are known bad domains special email list out there that are associated with spam traps or honey pots, so you would want to scrub against this list and remove any emails you have with these domains.