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A build where the color matches the content. At the same time, the construction of color should serve the market. Different consumer groups have different perceptions and feelings about color. Therefore, consumers’ needs should be considered when designing. For example, children like bright and jumpy colors, while adults like calm and subtle tones, which also exist in regions. The difference in color cognition, the south likes to be simple and elegant, while the north likes to be strong. Designers should take into account the tendency of color, so that the color design of graphic design works has a certain pertinence, in order to better serve the market.
4. Conclusion The study of graphic design is also the study of Photo Manipulation Services aesthetic elements, arranging text, analyzing graphics, and interpreting colors, combining the three elements perfectly, showing people through different forms, forming a strong visual impact, attracting people's attention, and at the same time. Rendering a strong emotional appeal, let people resonate with graphic design works, and then generate interest or desire to consume. The scope of graphic design is relatively wide. Commodity packaging, advertising, camellia, etc. are all categories of graphic design. Do a good job in graphic design and make reasonable use of aesthetic elements to achieve the purpose of information communication.
The 2013 students of the School of Arts of Guizhou Institute of Engineering and Applied Technology have a long history of Chinese traditional culture, which is extensive and profound, and has a profound cultural background, showing the unique charm of the traditional Chinese culture. Graphic elements are relatively important elements in traditional Chinese culture and have a very long history of development. The evolution of characters, the richness of calligraphy and clothing patterns all reflect the unique charm of graphic elements. In modern graphic design, skillfully integrating traditional Chinese graphic elements will make graphic design richer and more cultural, giving people a refreshing feeling, as well as cultural visual impact, touching people's hearts and thoughts.