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Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation Tip 4 – High quality video is important Don't settle down in the ordinary. People can know when something isn't up to the norm, even if they can't pinpoint exactly what it is. Therefore, care must be taken to ensure that every aspect of the video is of the highest quality possible. The video is bright enough and should be recorded in HD video. 2019 – No one wants to see pixelated footage!
Especially if the video is whatsapp database intended to inform the viewer about important purchase decisions. Another tip: If there's something you want to do right, it's sound. This is especially true for talkative videos. These should be properly recorded without background noise or echo. This means that you need to use a dedicated microphone and recording device. Never use the in-camera microphone. That way, the video will look amateurish, even if the footage is gorgeous. Related Content: 20 Pre-Production Tips for Creating Successful Video Content Tip 5 – Adapt your video to different channels You need to create different videos for each platform. In this way, you can be sure to reach more people. Read the video guidelines for each platform and adjust your video to meet those guidelines. For example, suppose you want to target a specific niche on
Instagram. It's good to know that videos on this platform have a 60 second limit. So if you already have a 2-minute video, just crop it to the 60-second version. However, keep in mind that video adaptation is more than just fine-tuning the technical specifications of video. You need to think about what each channel represents in terms of what it offers to its users. For example, Instagram is about lifestyle and on-the-fly interaction, so posting a detailed FAQ video may not be the best choice. Instead, you can choose to publish such a video on YouTube. Not only is there virtually no time limit, but it also has the additional bonus of embedding the video on a platform that users are willing to watch over time. Related Content: 7 Ways Video Helps Inbound Marketing Tip 6 – Show the people behind the brand In the hyper-connected e-commerce world, human interaction is not always possible.